S.W.O.T. Analysis of Maaco Auto Body & Painting Research Paper

S.W.O.T. psycho summary of Maaco Auto Body & Painting - Research Paper ExampleExperts in franchising have recognized MAACO for its boilers suit excellence, growth potential and helpful support systems for store operators (MAACCO About MACCO, par. 2). The positive image of the company contributes to the add-on in outlets and clientele since its inception.Gaebler Ventures aptly describes MAACO as a winning retail operation with extraordinary grease recognition, no national competition, and about a 47% U.S. market sh atomic number 18. Maaco is more than a franchise opportunity. It is a proven system that provides continuous support and training to position you to grow a prosperous business. With Maaco, you come expert assistance, so you never feel alone (Gaebler, par. 1). Thecompetitive advantage of the company is manifested through leading in the railway political machinemotive repair industry.According to IBIS World, the nature of the work for auto ashes stigmatizes in the US encompasses repairing the interior and the body of passenger cars, trucks, vans and trailers. These firms also carry out customization work on the interior and body of vehicles. Some firms specialize in certain auto repairs for example, paint shops specialize in post-collision paint jobs, piece automotive glass shops replace, repair and tint windows. Restoration shops, which typically represent a niche market, are involved in restoring classic and antique cars (IBIS, par. 10). In this regard, this essay aims to proffer a SWOT analysis of MAACO, by reviewing the companys strengths, weaknesses, opportunities, and threats (SWOT), to explore its competitive advantage in their field of operations.... Strengths MAACO was recently rank by AllStar Franchise as an organization worthy to be included in its AllStar list ascribable to its strengths in terms of longevity which is likewise tantamount to yrs of experience in their business. As revealed by All Business, the company has ranked h igh in financial strength for two consecutive years, and this year its Web visibility improved significantly (from 202 to 106). Maaco offers a conversion program to turn independent auto body shops into Maaco franchises, which is appealing to many independents in a tough economy. Parent company Driven Brands, which owns several(prenominal) automotive-related franchise companies, also has a Dealership Jump Start program that converts car dealerships to Maaco centers (All Business, pars. 2 & 3). From its 149 AllStar rank in 2010, the rank improved to 84 in 2011 proving that MAACO continues to utilize its internal resources effectively and efficiently. It boasts of according customers a price for repairs which is 33% less than those quoted and charged by other repair shops (MAACO Home, par. 1). As revealed by White, in 2011, MAACO was ranked 1 in class by Entrepreneur Magazine (par. 4). The unique franchising strategy entices investors to on the fence(p) new shops due to the financial prospects and the number of clientele who continue to patronize MAACO auto body shops. Further, consummate(a) revealed that various customers in Canada expressed their content and satisfaction from the services provided by MAACO. Gross averred that Maaco is the collision shop that paints cars. We do it all, and just as importantly, give you much more Value than anyone else can. By bringing your car to Maaco, North Americas Bodyshop, you benefit from our encounter, buying power,