Prime TV, New Zealand Strategies for Customer Attention

visor TV, New Zealand Strategies for Customer Attention launch to media studiesPART 1Introduction rash TV is one of the oldest tidings channels in New Zealand that has managed to gain a large guest sh be in the market. A lot of stack get tuition and entertainment from this channels and the most master(prenominal) fact is that it has become so democratic that today it is the word of mouth in the whole world. The pursuit paper explains the strategies utilize by Prime to grab and retain guest attention.Question 1The introductory title, music, graphics and images of the intelligence agency are all designed in such(prenominal) a way that they t dismiss to mountain chain the attention of the users. A strategy utilise by Prime to do this is to portray real pictures or real life experiences of people. This means that Prime is always interested in perceive from people what they saw or what they felt about a particular instance and then enactment the analogous thing to new(pr enominal) users.Similarly, with regards to the graphics and visionary effects created by Prime, it is clearly visible that they are distinctive and attracting so that they digest induce people to watch them. This holds true for all var.s of dramas, news, reality shows and other sportsman link programs. The example shows the use of distinctive graphics, catchy colors and strike illustration to grab viewers attention.Question 2The number, show and style of the presenters are also designed in a funny way. Apart from the graphical and visual effects of news, Prime has also cerebrate on the efficient way in which the presenters deliver those news to the users. The style, appearance and number of the presenters portraying the news have been designed in such a way that could give more authenticity, credibility and reliability to the news. This makes Prime more prominent than other similar channels in the same capacity.The major presenters are Eric Young, Alistair Wilkinson and Ch arlotte Bellis. All of them are from highly professional news media backgrounds and then expression, their style of speaking, their postures, their gestures and their inflect are all good overflowing to convince people to watch the news. Thus, it can be tell that the strong point of Prime is multidimensional. On the one hand, the news are designed in a perfect way to capture attention and on the other hand, the presenters have an excellent tone and expression. Both of these factors collectively add to the succeeder of Prime and maintain its strong amaze among other competitor TV channels.Question 3The language, diction and prevalent conversation used to bring out various news events is highly distinguishable and unique. The headlines of the news are write in such a way that they grab readers attention instead of describing a general abstract which is already cognise to the public. This can be illustrated by utilise an example of news from TV3 obtuse Leadership channel coming up This news creates several(prenominal) sort of curiosity and suspense among the readers and convinces them to click on and read the actual news. In the original description, TV 3 has used highly professional vocabulary and expression to portray what is expected to be the succeeding(a) of leadership. For example the indite of the news says that the aim is to change the present attitudes towards those people who are hearing impaired. After describing why it needs to be done, the news promoted a general discourse in such a way that by the end of this news description, the reader is convinced to change his mind towards charity.This means that the TV 3 or Prime news are designed in such a way that they become different and catchy in the beginning and descriptive and convincing in the end.Question 4 well-nightimes, the viewers agree to the assumptions made by the news programs and thus, it can be said that these news programs are sooner convincing for the people. An important factor that is used to convince people is appeals. There can be appeals to logic, appeals to character, and appeals to reasoning, emotions and so on and so forth. The examples of Prime show that in news related to sports and entertainment, normally the appeal to characters is used. This is done by giving description about some famous sportsman, some celebrity and so on.In the example related to leadership described in the above question, ablaze appeal has been used by the news makers. The news describes that hearing loss is becoming quite common in New Zealand particularly in workplaces. The description of news tells about preventive measures to control this hearing loss by describing what would incur if precautionary measures are not taken. Thus, we can say that hearing is important for every person and hearing loss is a big malady and problem. Therefore this news has targeted at people by using an emotional appeal which means that Prime and TV 3 are using appeals as a strong tool to convince people in certain direction.Thus, the above abbreviation indicates how Prime has maintained its strong position by gaining attention from a large number of customers in the market. mathematical function 2Campbell live is a New Zealand current affairs TV program which involves series of 30 snatchs each. These short news programs are shown at 7p.m from Monday to Friday and their host is John Campbell. These documentaries follow a typical flesh or sequence of stories and interventions that are shown to the people.The prominent feature is that the host as well as other presenters make use of their efficient person-to-person style and tone to make this show a great success. Some of the major presenters are Auckland, Jendy Harper, Dan Parker, Rebecca Wright and so on. Firstly, the topics selected for this show are different and spellbinding for the customers. After this, these topics are discussed and explored in such a way that they could result maximum informatio n and critical analysis to the people.The host himself adds to the credibility of the show. His style, tone and expression are such that he grabs attention of his viewers through discussion. His basic quality is that he promotes a healthy discussion and discourse among the competitors involved. Interaction is the best way to encourage discussion among the people. Thus, it can be said that by promoting interaction, John Campbell has made his program very popular and attractive for his viewers.Another important aspect is the structure of 30 minute program. From beginning to end, the whole program is designed in such a way that there exists a priggish flow of information in the discussion. This structure is efficient in a single program as well as in the whole series from Monday to Friday 7 p.m.The Campbell drop dead consists of national as well international news. From a diverse range of topics for example recorded stories, interviews, news material, events and happenings, current affairs and so on.Thus, it can be said that all of these factors collectively contribute towards the success of the program. This equal can be proved by exploring the following exampleWhat does the future hold for legal highs?This show was displayed on the Campbell series of 28th April, 2014 which explains the have-to doe with of synthetic cannabis on the lives of people. This courtship study shows that the host as well as the presenters cerebrate on communities and people throughout the country. The discussion showed that Campbell had travelled across the country to illustrate the examples he described in his show. The other presenters also gave their viewpoints on the subject in a proper sequence.Thus, it can be said that the narrative of this cases study was structured in a highly interactional way. This was not a one sided level rather an effort had been made to describe both sides of the story. It explains the impact on community as well as their reaction.ConclusionThus, the above mentioned analysis indicates that Prime TV and News 3 have been highly focused in terms of their structure, style and portrayal of news. The use of strategies have been deployed check to the need and type of the news being described. Moreover, by using the case study example from Campbell Live, the paper also showed the role of presenters in the spoken language of these news programs. Hence, it can be concluded that the way news is structured can play an important part in shaping the opinions and views of the people and society at large.