Ben & Jerrys Ice Cream :: essays research papers

Ben & Jerrys ice rink Cream was founded on the corporate concept of linked prosperity, interrelating a three-part missionary station statement to focus their companys growth. Their mission statement, which c all overs their product, economic and kindly goals, focuses both the leadership and the workforce on their key values. These values accept staying in touch with the customer base, using quality ingredients, maintaining profitability and maintaining kind awareness and accountability.Throughout the history of the company, its owners, Ben Cohen and Jerry Greenfield, have interacted with their customers, gaining knowledge on what lot like and dislike about their ice cream. Opening their store in Burlington, Vermont in 1978, they immediately began interfacing with the local populace by hosting a excuse summer movie festival, projecting movies on the wall of their renovated gas station. In 1985, they pleadd New York Super Fudge Chunk, a flavor suggested by a writer from New Yo rk City. Throughout the socio-economic classs, they have continued to introduce new flavors either suggested or inspired by either mend individuals or well-known celebrities. Ben and Jerry launched their Cowmobile, a modified mobile home employ to distri simplye free scoops of ice cream in a extraordinary cross-country marketing drive. Unfortunately, the vehicle burned to the ground outside Cleveland, but everyone escaped unharmed. Ben said it looked like the worlds largest baked Alaska. courageous they resurrected the idea the following year with Cow II, once again going cross country giving away free scoops. That alike year, at the suggestion of two DeadHeads from Portland Maine, Ben and Jerry introduced the first ice cream named for a rock legend, Cherry Garcia. In 1988 they introduced Chunky Monkey at the petition of a college student in New Hampshire. Staying in touch with their customers would non enable Ben and Jerry to be as successful as they have perish if their ice cream was not high quality as well. The bit value the company espouses is to use only wholesome, natural ingredients. They began their operation on this premise, utilizing fresh Vermont milk and cream to create their frozen concoctions. During a distributor point of volatility in the dairy market in 1991, the company went so far as to pay a dairy premium totaling a half million dollars to combat Vermont dairy farmers losses. This helped protect the family farmers who supplied the milk for Ben and Jerrys ice cream. The combination of good product and good marketing over the years has enabled Ben and Jerrys to increase sales and maintain profitability year after year.