The Causes And Effects Of Fear Of Crime In England & Wales - 1925 Words

The Causes And Effects Of Fear Of Crime In England And Wales (Essay Sample) Content: 8121653895725[School][Course title]765000[School][Course title]13239752990850006121401038225The Fear of Crime: Causes and EFFECTS Analysis In England and Wales76500The Fear of Crime: Causes and EFFECTS Analysis In England and WalesTable of Contents TOC \o "1-3" \h \z \u Introduction PAGEREF _Toc472511397 \h 2Causes of Fear of crime PAGEREF _Toc472511398 \h 2Crime experience PAGEREF _Toc472511399 \h 2Witnessing Crime PAGEREF _Toc472511400 \h 6Effects of fear of crime PAGEREF _Toc472511401 \h 7Quality of life PAGEREF _Toc472511402 \h 7Worry of being crime victim PAGEREF _Toc472511403 \h 8Methodological evaluation of Crime survey data in England and Wales PAGEREF _Toc472511404 \h 9References PAGEREF _Toc472511405 \h 10IntroductionAccording to Lee (2013) fear of crime refers to emotional reaction by persons characterised by a sense of anxiety or danger. With almost every society experiencing some form of crime, Garland (1996) notes that, fear of crime has become a salient feature in the society affecting not only quality of life but also economic productivity of people. Lee (2013) notes that since fear of crime may not be eliminated due to its direct attachment to incidences of crime, understanding it can facilitate in crime mitigation and provide informed decision making when handling crime related incidences and improving public feel of safety.With this regard, this paper analyses the major causes and consequences of fear of crime in Britain. The paper utilises secondary data of crime survey for England and wales collected by Office for national statistics for year 2012. Both descriptive and inferential statistics are conducted to establish the relationship between the variables, as well as their levels, relating to fear of crime. This will allow illuminating the fear of crime problem not only in Britain but also the whole of UK. Analysis is done through Statistical Package for Social Science (SPSS)Causes of Fear of crimeThe main factors identifie d by Lee (2013) to cause fear of crime are experiencing crime and witnessing crime. This section presents analysis of experience and witnessing of crime.Crime experienceBeing a victim of crime is a major factor that can result to fear. Figure 1 shows experience of crime for 46031 respondents in the study.Figure SEQ Figure \* ARABIC 1: Crime Experience (Source: Own Based Analysis on 2012 crime survey, 2016)Figure 1 shows that 19.1% of the respondents reported to be a victim of crime in the previous 12 months as compared to 81.9 % who reported to have experienced crime incidence for the period. Vanderveen (2006) notes that being a victim of crime not only spreads fear to the affected person but also to the other people. This means that the fear of crime with respect to being a victim has a magnifying effect greater than the reported figure of 19%.Table 1 shows a cross tabulation on experience of any crime for the past 12 months with gender, religion and area of residence.Table SEQ T able \* ARABIC 2: Experience of any crime in the previous 12 months * gender crosstab Respondent sex Total Male Female Experience of any crime in the previous 12 months Not a victim of crime 80.0% 81.5% 80.8% Victim of crime 20.0% 18.5% 19.2% Total 100.0% 100.0% 100.0% (Source: Own Based Analysis on 2012 crime survey, 2016)This means that males are more likely to be victims of crime as compared to women. Sutton and Farrall (2005) finds that the fact that females fear crime more than men makes them to be more aversive to potential threats like walking at night, drug abuse and avoid confrontations. This could be a major contributor to lower percentages in females experiencing crime.Table SEQ Table \* ARABIC 3: Experience of any crime in the previous 12 months * Respondent ethnic origin Respondent ethnic origin (5 categories) Total White Mixed Asian or Asian British Black or Black British Chinese or Other Experience of any crime in the previous 12 months Not a victim of crime 81. 2% 70.8% 75.4% 77.0% 79.7% 80.8% Victim of crime 18.8% 29.2% 24.6% 23.0% 20.3% 19.2% Total 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% (Source: Own Based Analysis on 2012 crime survey, 2016)From table 3 it can be said that the mixed race has the highest rate of crime victim with 29.2% of the respondent reported being victim of crime for the past 12 months with white race experiencing the lowest crime incidence rate 18.8%. To establish whether crime experience and ethnic origin are independent. A chi-square analysis conducted is shown in table 4.Table SEQ Table \* ARABIC 4: Experience of any crime in the previous 12 months * Respondent ethnic origin Test for independence Value df Asymp. Sig. (2-sided) Pearson Chi-Square 69.912a 4 .000 Likelihood Ratio 65.174 4 .000 Linear-by-Linear Association 36.743 1 .000 N of Valid Cases 45967 a. 0 cells (0.0%) have expected count less than 5. The minimum expected count is 62.33. (Source: Own Based Analysis on 2012 crime survey, 2016)The test re sult in table 4 indicate that there exist no relationship between respondent ethnic origin and experience of any crime in the past 12 months. Pearson Chi Square (4) = .000, p = .69.912 , p value is less than critical value=0.05 hence null hypothesis is rejected. This means that there exist significant evidence that ethnic crime experience is significantly dependent on ethnic origin. Consequently, mixed race persons are more likely to be victims of crime than other categories.Table SEQ Table \* ARABIC 5: Experience of any crime in the previous 12 months * Respondent religion Cross tabulation Respondent religion (6 categories) Total Christian Buddhist Hindu Muslim other religion no religion Experience of any crime in the previous 12 months Not a victim of crime 82.4% 82.0% 78.2% 74.1% 76.6% 76.0% 80.8% Victim of crime 17.6% 18.0% 21.8% 25.9% 23.4% 24.0% 19.2% Total 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% (Source: Own Based Analysis on 2012 crime survey, 2016)Table 5 show s that Muslim affiliated respondent experienced a highest crime victim crime rate (25.9 %) with Christians experiencing the lowest victim crime rate of 17.6%. Religion has been cited by Said (2008) to be a source of aggression by people that leads to crime. The fact that crimes like terrorism is associated with individuals of Muslim religion with majority of people in UK being Christians could be a factor leading to high crime experience of persons in former category. A Pearson chi-square test (table 5) is used to test for independence of the two categorical variables.Table SEQ Table \* ARABIC 6: Experience of any crime in the previous 12 months * Respondent religion Cross tabulation Chi-Square Tests Value df Asymp. Sig. (2-sided) Pearson Chi-Square 228.832a 5 .000 Likelihood Ratio 219.689 5 .000 Linear-by-Linear Association 212.839 1 .000 N of Valid Cases 45920 a. 0 cells (0.0%) have expected count less than 5. The minimum expected count is 43.74. (Source: Own Based Analysis on 2012 crime survey, 2016)The test result indicate that respondent religion and crime experience in the past two months are not independent. , Pearson Chi Square (5) = .228.832, p = .000, p-value is less than critical value=0.05 hence null hypothesis is rejected (table 6). This means that crime experience is not equal among all the groups in religion categories. Indeed, Home Office (2015) report that religion aggravated crime is a common recorded offence in UK.Witnessing CrimeIndividuals who witness crime are more likely to develop fear of crime because of the feeling that they could be a victim of such in future. Figure 2 shows analysis of respondents who acknowledge to have witnessed any form of crime.Figure SEQ Figure \* ARABIC 2: Witnessing crime (Source: Own Based Analysis on 2012 crime survey, 2016)Indeed, 30.44% of the respondent reported to have witnessed a certain form of crime that include both physical and word confrontations (figure 2). With the coupling effect through t ransmitting of information to other persons, fear of crime rates could be higher than the reported figure.Effects of fear of crimeQuality of lifeA major consequence of fear of crime affecting the quality of life of people. Fear of crime affect peoples life through foregoing of activities that can improve their economic wellbeing, socialisation and leisure.Figure SEQ Figure \* ARABIC 3: Quality of life affected by Fear of crime (Source: Own Based Analysis on 2012 crime survey, 2016)Figure 3 shows the extent to which fear of crime has affected the respondents with 1 showing least effect and 10 adverse effect. With 5, 584 respondents who acknowledged that fear of crime has affected their quality of life 36.87% reported to have the least affected with 1.074% indicating that they were adversely affected. Additionally there was general reduction in the nu...

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The Subject Of `` Harrison Bergeron By Kurt Vonnegut

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Learning About Seahorses

A seahorse isnt a horse at all, but an extremely unique fish. It is named for its  head, which resembles that of a very tiny horse. From its horse-like head, the seahorses body tapers down to a long prehensile tail. Prehensile is a fancy word that means used for grasping. Monkeys also have prehensile tails. Seahorses use their tails for grasping underwater plants to anchor themselves in place. They hold onto coral and seagrasses and camouflage themselves by changing color to hide from predators. Seahorses dont have many predators, but some crabs and fish will prey on them.   Seahorses  also like to hold onto one anothers tails while they swim in pairs. There are many different types of seahorses and all are unique in many ways. For one, although they are fish, they dont have scales. Instead, they have skin. A seahorses skin covers a series of bony plates that run from its head to its tail—including its neck, a body part that other fish dont have. One thing seahorses do have in common with other fish is that they breathe through gills. They also have swim bladders like other fish.  Very slow swimmers, seahorses move about through the water with three small fins. They swim upright, using their fins to propel them forward through the water and their swim bladders to move them up and down. Another surprising fact about seahorses is that the male carries the babies. The female lays the eggs in a pouch, sort of like that of a kangaroo,  in the males stomach. He then carries the eggs until they hatch, usually two to four weeks later. Many people think that these tiny fish mate for life, but facts about seahorses dont seem to bear that out. Seahorses eat plankton, shrimp, and small fish. However, seahorses dont have stomachs! Food passes right through their bodies. That means they must eat almost constantly. Luckily for these tiny fish, they are good hunters. They hold on to coral and seagrass with their tails  and suck food into their mouths with their long snouts. They can slurp up food from over an inch away. Reading About Seahorses Books are a fun way to learn about any topic, including seahorses. Mix fiction and non-fiction to engage young learners. Try these titles: Mister Seahorse by Eric Carle  is a fun and educational story about how male seahorses are the caretakers of their eggs. Find out which other fish fathers have the same responsibility. Seahorses by Jennifer Keats Curtis is a beautifully-illustrated, non-fiction book about the life of a seahorse from the moment hes born—along with 300 brothers and sisters! One Lonely Seahorse by Joost Elffers will draw in your preschool students with its counting story that begins with one lonely seahorse. Amazing Pictures and Facts about Seahorses by Mina Kelly will answer your students questions about seahorses. How do they breathe underwater? Why do seahorses curl their tails?   Seahorse Reef: A Story of the South Pacific by Sally Walker is a delightful, educational story whose facts about seahorses have been reviewed by the Smithsonian Institute for accuracy. This is a must-have for your seahorse study. Seahorses: A Life-Size Guide to Every Species by Sara Lourie will prove an invaluable resource to older students. It features photos and facts about 57 different species of seahorses. Other Resources for Learning About Seahorses Look for other engaging opportunities to learn about seahorses. Try some of these ideas: Use free seahorse printables to learn the vocabulary associated with and facts about these fascinating fish. The printable set includes activities such as word search and crossword puzzles, vocabulary sheets, and coloring pages.Visit an aquarium. If you live near an aquarium, call to see if they offer a seahorse exhibit. Its so much fun to observe seahorses in person!Visit a store that sells fish. You can keep seahorses as pets, so some fish and pet stores will have some that you can see in person.Watch videos and documentaries. Check sources such as your local library, YouTube, Netflix, or Amazon video for films about seahorses.Make a diorama depicting seahorses in their underwater habitat.Make seahorse crafts. Seahorses are fascinating fish! Have fun learning about them. Updated by Kris Bales

The No Child Left Behind Act - 3374 Words

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The Development of GAAP in the United States Free Essays

Setting GAAP These organizations influence the development of GAAP in the United States. United States Securities and Exchange Commission (SEC) The SEC was created as a result of the Great Depression. At that time there was no structure setting accounting standards. We will write a custom essay sample on The Development of GAAP in the United States or any similar topic only for you Order Now The SEC encouraged the establishment of private standard-setting bodies through the AICPA and later the FASB, believing that the private sector had the proper knowledge, resources, and talents. The SEC works closely with various private organizations setting GAAP, but does not set GAAP itself. American Institute of Certified Public Accountants (AICPA) In 1939, urged by the SEC, the AICPA appointed the Committee on Accounting Procedure (CAP). During the years 1939 to 1959 CAP issued 51 Accounting Research Bulletins that dealt with a variety of timely accounting problems. However, this problem-by-problem approach failed to develop the much needed structured body of accounting principles. Thus, in 1959, the AICPA created the Accounting Principles Board (APB), whose mission it was to develop an overall conceptual framework. It issued 31 opinions and was dissolved in 1973 for lack of productivity and failure to act promptly. After the creation of the FASB, the AICPA established the Accounting Standards Executive Committee (AcSEC). It publishes: Audit and Accounting Guidelines, which summarizes the accounting practices of specific industries (e. g. casinos, colleges, airlines, etc. ) and provides specific guidance on matters not addressed by FASB or GASB. Statements of Position, which provides guidance on financial reporting topics until the FASB or GASB sets standards on the issue. Practice Bulletins, which indicate the AcSEC’s views on narrow financial reporting issues not considered by the FASB or the GASB. Financial Accounting Standards Board (FASB) Realizing the need to reform the APB, leaders in the accounting profession appointed a Study Group on the Establishment of Accounting Principles (commonly known as the Wheat Committee for its chair Francis Wheat). This group determined that the APB must be dissolved and a new standard-setting structure be created. This structure is composed of three organizations: the Financial Accounting Foundation (FAF, it selects members of the FASB, funds and oversees their activities), the Financial Accounting Standards Advisory Council (FASAC), and the major operating organization in this structure the Financial Accounting Standards Board (FASB). FASB has 4 major types of publications: Statements of Financial Accounting Standards – the most authoritative GAAP setting publications. More than 150 have been issued to date. Statements of Financial Accounting Concepts – first issued in 1978. They are part of the FASB’s conceptual framework project and set forth fundamental objectives and concepts that the FASB use in developing future standards. However, they are not a part of GAAP. There have been 7 concepts published to date. Interpretations – modify or extend existing standards. There have been around 50 interpretations published to date. Technical Bulletins – guidelines on applying standards, interpretations, and opinions. Usually solves some very specific accounting issue that will not have a significant, lasting effect. In 1984 the FASB created the Emerging Issues Task Force (EITF) which deals with new and unusual financial transactions that have the potential to become common (e. g. accounting for Internet based companies). It acts more like a problem filter for the FASB – the EITF deals with short-term, quickly resolvable issues, leaving long-term, more pervasive problems for the FASB. Governmental Accounting Standards Board (GASB) How to cite The Development of GAAP in the United States, Essay examples

Global Marketing Management Apple Inc.

Question: Identify the market mix and other important factors such as SWOT analysis and integrated marketing mix communications of Apple Inc? Answer: Introduction Apple Inc. is an international American company that manufactures computer software, personal computers and consumers electronic products. The most important and well recognized product is known as iPhone. The paper will identify the market mix and other important factors such as SWOT analysis and integrated marketing mix communications. Product, place, promotion and price will be covered in the paper that will emphasize the benefits of the product successfully. SWOT analysis has been covered for strong opportunities followed with integrated marketing communications. Integrated marketing communication or IMC is considered to be one of the most important factors that contribute towards the successful business operational activities. The level of competition has increased and thus it becomes imperative to adopt and implement the best strategies for reaching out to maximum number of clients. 1. Current marketing situation I phone was introduced in the year 2007 which is multimedia supported and also marketed by Apple Incorporation. It has been introduced by the famous engineers who developed the touch screen and there are different models in I phone which has changed the world of mobile with the latest and specialized technology. With respect to strong demands, it is now available in almost all the part of the globe. (Macapplepod, 2008) Strong combination of internet network not only satisfies the needs of the customer but also increases their demands and expectations. It is the best match of communication and technology that creates awareness among customers. Target market of I phone is based on professionals, students, other users. The success of the company lies on the skills of Chinese market of mobile. Apple is known as the reputed leading digital asset based organization and smart phone provider. It is the one that generates both softwares and hard-wares. It helps consumers to exchange the contents and in the year 2012, the CEO of Apple said that they are excited with the sales of I Phone over 35 million and there is a sale of 12 million of I pads. (Armstrong Kotler, 2005) Pest analysis To increase the knowledge of Apples business potential and to understand the future market, there is a use of Pest analysis as below: Political factors: There are issues that cannot be controlled by the company known as war against terrorism, delegation to work and health impacts which can impact the sale of Apples product worldwide. As to decrease operating cost, Apple has outsourced in various countries such as China, Korea etc. If these countries require any political instability, it will spoil the likeness in front of consumers. Economic factors: The power of buying is based on worlds economic factors. With respect to the past, the rate of unemployment is very strong in various countries which decrease the sale of Apple products. The other reason was to increase in oil prices which cause inflation in the worlds globe. With the result of economic factors, the buying people negatively impact the sale of Apple products due to the increased price. Social factors: Two factors of Apple known as the design and quality are the forefront of Apple. The buying of luxury products increased with the purchasing power of consumers that risen in various market across the globe. It has the strong influence on Apple. Thus, Apple has increased from social factors as it has focused on modern lifestyle. Technological factors: Apple focuses on important benefit with respect to innovative products. The high amount has spent in the field of research and development that helps Apple to come in front of the new innovative products. Competitors analysis Apple is a huge industry that runs so many products and the competitors of Apple for cell phone products are Google, HP, Samsung, HTC and Nokia. The competitors analysis can be discussed with the help of Michael Porters five competition forces in the market. Rivalry: The Apple Company has focused on great job by offering technical support and creating customer loyalty with the production of Apple products. It also develops customer loyalty with the products purchase. It maintains the level of productivity with respect to superior products and it gains market share with low prices. Suppliers bargaining power: The suppliers bargaining power can decrease the profits of Apple by developing high prices for suppliers. The company focuses on new suppliers to decrease the bargaining power of suppliers and Apple can decrease the bargaining power through more competitive among large number of suppliers. Buyers bargaining power: The Apple Company meets the demand of their customers in terms of increase of market by various segments that come from age and income, etc. The other thing is that buyers are highly price sensitive and are free to switch to another retailer. The competition is also high and now days, it also attracts new customers. Threat of new entrants: To enter the companies in the market, there is a decrease of market share of Apple and company can manage the market share and increase of profit through brand differentiation and product with respect to strong marketing strategy such as competitive advantage. With respect to the company, it is very challenging for the competition of the company such as Apple which has a strong brand image and innovation and strong customer services. Substitutes: The threat of substitute might have two factors and the threat of substitutes can be decreased as much as buyers become loyal to the customers. There is no company that can decrease the ecosystem which has produced by Apple. People buy I Phone for its products for stability and it offers high capability to exchange the information. (Lamido, 2014) 2. Market analysis through a SWOT analysis Apple Company produces different products such as personal computers, networking solutions and software etc. The market position of the company can be measured with strong performance, it also increases the confidence of the investors and the margins of the company can be impacted by high competition. SWOT analysis Strengths: The major strength of Apple is the strong market position and customer loyalty which increases the ecosystem of Apple and also increases the competitive advantage. Apple has strong variety of software, products that are strongly connected with each other. It has selected the most pioneering company in the globe. Apple was the second valuable brand in the year 2012 and its brand value was 76.5$ billion. The experience of customer is associated with high quality that provides direct interaction to well known staff and increases brand awareness. Weakness: Higher price is the major weakness of Apple and there is a high completion in the market and the consumer of Apple products can be carried easily by its competitors at a low price. Low market share can create less influence in Apple. The gross profit margin is highest and the current margin will not be continued with strong prices and higher level of competition. Opportunities: The market share of Apple will increase with strong demands of iPad in the tablet market and this will be used as competitive advantage in Apple. The increase in the growth of mobile advertising is an opportunity and Apple allows different platforms for advertising. It also increases its services to I Cloud and software. Threats: The high technological change is the biggest threat of Apple and customers are used with technology and they want new products in very short span of time due to high pressure. Competition is very high and there is an increment of tax that impacts the growth of the company. The major competitor of iOS is known as Android OS in the mobile market and the availability of different stores will be the major threat of the company. 3. Objectives Apple has goals to make great products not only money. They make people excited to develop innovative products. It sets an aggressive objective for the first and second years of market: First year: It aims for 2% share of the U.S. phone market through unit increase of sales of 4,45,000. Second year: It aims to achieve 10% increase on sales. As per the research, the company has plans to increase its annual growth rate by 30% over the next five years and the market forecasts are higher than those of other industry analysts to increase by the end of 2015. (Fadaei, 2015) Thus the company measures the awareness to build adjustments to the necessary marketing campaigns. 4. Marketing strategy with details of the 4Ps Product: The product I Phone is really innovative and it is the most innovative design that involves product differentiation, branding and image positioning. Apple is active in new products development and it plays an important role in inferior products with specifications that customers demand. The I-phone portfolio range come with the I phone 3g and they have a group of products from a common product with different characteristics and distribution channels and pricing techniques and other important marketing mix. (Boone, 2014) Place: Place involves decisions that constitutes the channels of distribution and also it can be used by different outlets, transportation methods, levels of inventory etc. The main goal is to ensure the right quality products and services at the right time. This way, it manages strong customer relations in the market place. Apple has expanded and improved its capabilities of distribution by launch of new retail outlets with quality shopping venues. It has also developed high accessibility and increased the network of online stores. Promotion: It increases awareness of target media with the advantage to customers. Direct marketing, sales promotion, personal selling and advertisement have been the major tools to target the customers. It has strong tools of promotion where staffs are highly qualified to offer immediate promotion and clear support. Price: Price setting is the strong element of marketing mix where price decides the value that customers attain from the purchase of the product. Apple is a premium brand and price rarely fluctuates. Products benefit from fewer amounts of depreciation and the company increases the skills and capabilities with smaller price increases to vindicate the pricing decisions of Apple. (Pipada, 2014) 5. Integrated Marketing Communication issues Apple is one of the leading companies of the world that has specialized in the sales of various products and services to the clients. The company ensures to adopt and implement the best strategies through which the sales for the products can be increased. For this, it is necessary to adopt the best marketing proposes, through which the clients can be easily reached out. Through this method, the company attempts to regularize the market, and adopt an individual method that would cater the needs of the clients (Johnson and Scholes, 2002). Issues faced by the IMC It is necessary to adapt and implement the right strategies through which the communication process can be improved. For this, the company needs to analyze the preferences of the potential clients based on the information collected; the management has to draft the best strategies through which the changes in the marketing process can be implemented. Also, it is essential to understand the communication technique that needs to be adopted by the management. This is one of the most important factors that would help in accomplishing the task. Apple is well-known for the products that has been manufactured and sold by the company. However the problem arises when the management plans to extend the business activities. In this method, an attempt needs to be made for analyzing the type of marketing strategy that can be adopted by the company. Before discussing the details of the products, it is essential to analyze the market condition. This would help in implementing the strategy that will cater the needs of the company. In this process, it is essential to adopt the best innovative strategy through which the needs of the clients can be handled in the right manner. The method adopted for communication has to be effective, as this will help in reaching out to maximum number of clients at the same time. The challenge exists with the marketing communication style that has been planned to be adopted by the company. It is necessary to develop a term that would enable the company to understand the behavioral stages of the customers. This is quite essential to understand this phase, as the company would be able to draft the best possible policies that would approach the clients. The marketing campaign that has been intended to be communicated with the clients has to be impressive as this will capture the attention of the clients. Apple has been successful in doing so, but the problem arises at the time of selecting the best message through which the customers needs can be tak en care of (Kitchen, 2003). In this process, the below mentioned factors has to be analyzed a. Attention The whole purpose of IMC is to attract the attention of the clients. Thus the message that has been created for the readers has to be noticeable. This will help in attracting the clients, and specifying the features about the same. b. Interest - The message that has been intended to be shared with the clients has to be interesting. Unless this is not dine, the management wouldnt be able increase the sales. The message has to address the needs/preferences of the clients. c. Desire The integrated communication process or method has to be effective, as this will create desire in the minds of the customers. This is one of the most important factors that need to be considered at the time of planning for the advertising concept (Porter, 2001). d. Action - The promotional activities has to be effective enough, as this will help in increasing the sales. In this method, the customers are encouraged to buy the product that is being sold by the company. Some of the issues that ar e faced by the marketing companies at the time of drafting the promotional activities are mentioned below a. Analyzing the quality and quantity of information that needs to be shared with the clients. In this process, it is essential to select the best information that would attract the clients. b. Selecting the best communication method or channel as this will help in reaching out maximum number of clients. c. The message has to be precise as this will help in increasing the sales for the company. d. It is necessary to ensure that the message is not changed during the course. If this happens then it can change the term of the marketing communication that was intended to be discussed with the clients. e. The background and the other factors that would be useful in attracting the attention of the clients. Such factors have to be analyzed, as this will help in attracting the clients attention. This is one of the most important factors through which the sales and goodwill for the compa ny can be increased. In this process, it is essential to ensure that the language and the mode that is selected by the management to communicate with the clients are quite simple and understandable. This would help in improving the sales and client list. The selection of the channel is one of the most important factors, as this will help in retaining the clients. In this method, the selection has to be done after analyzing the objectives of the company (Percy, Rossiter and Elliot, 2002). Conclusion The marketing strategy and its selection play a key role in the development of the company. In this process, it is necessary to select the best methods through which the challenges can be handed. This has to be done so as to ensure that the right strategy is adopted for marketing the product details. The strategy has to be simple and effective as this will help in attracting the clients. The challenges involved in the process have to be analyzed and the corrective steps have to be taken as this will help the company to increase the sales. References Armstrong,G.,Kotler,P.(2005).Marketing:Anintroduction(7thed.).UpperSaddleRiver,New Jersey: Pearson Prentice-Hall Boone, L. 2014. Contemporary marketing 2011: Pricing concepts. Fadaei, R. 2015. Apple marketing analysis report: Apple Iphone case study. Academia.edu. Johnson, G., Scholes, K. (2002), Exploring Corporate Strategy, Prentice-Hall, Edinburgh, Katz, E. 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